Owing to the restrictions on public gatherings enforced by the United Kingdom government, pubs in England are likely to miss out on £5 million during the nation’s clash against Germany on Tuesday, June 29.
As has been the tradition in England, fans are expected to gather in enormous numbers at the pubs, as almost every pub of the country is likely to be packed to the brim. Despite the restrictions, pubs are still likely to sell over 5 million pints during this highly-awaited encounter. According to an estimation, pubs are likely to sell £30 million worth of pint on Tuesday.
However, the pubs might not make as big a profit as they would have wanted because of certain public gatherings restrictions. The UK government has asked the fans going to the pubs to follow the ‘rule of six’.
It simply means that a group of six people will be assigned a table at a pub, and they will have to remain seated at their designated table throughout the match. This has been done to ensure that social distancing norms are adhered to during a large public gathering.
Standing at pubs is strictly prohibited, which will have an effect on the number of money pubs will generate, as they will not be able to serve as many people as they would have done had there been no restrictions.
Speaking to Daily Star, Emma McClarkin, chief executive of the British Beer and Pub Association said
“No matter the occasion, England v Germany is always a big match. We hope England fans will buy more than five million pints when watching the Three Lions take on Germany during this nail biting fixture. While this is a welcome boost to our trade, it is over one million fewer pints sold than if the restrictions on pubs had been lifted on June 21 as per the original roadmap. We know many pubs haven’t experienced the boost to their trade which they’d hoped for from the Euros. No standing and limits on group sizes, as well as social distancing, are severely reducing the number of people who can enjoy the Euros at the pub,”
she further explained.
